How To Conduct A UX Audit Properly?

Suppose you have started a new online store that sells organic products. After the launch, many users visit your website and go through it, looking for health products that suit them. They add one or more products to their cart and leave after getting to the checkout page. And you start to think about where you went wrong or forgot to guide the users properly. A UX audit can help you fix users’ problems with your app or website.

Overview of UX Audit

A UX audit, also known as a UX review, assesses the entire user experience design of a product. It allows businesses to figure out the flaws in their UX and rectify them.

UX Audit Overview

It includes testing and analyzing various components and metrics like:

  • Broken links
  • Design inconsistencies in colors, fonts, patterns, etc.
  • Outdated information architecture and user flows.
  • Accessibility and usability
  • Traffic, conversion rates, engagement, sales, and retention analytics.
  • Branding and messaging
  • Usability heuristics
  • Business and user experience goals.

After a design audit is complete, the auditors put together a report that contains findings and actionable recommendations, which are used to fix or optimize a product.

Preparing For A UX Audit

A UX audit involves several steps for evaluating a product. Each step requires sufficient information, so everyone on the auditing team has a clear vision of what to expect from the review.

Preparing for a UX Audit

Preparing for an audit requires:

1. Pre-defined business goals

First, one must be familiar with the business objectives. You can interview the company stakeholders and individuals from different teams to grasp the product and the company’s business goals.

2. User Personas and Objectives

These are fictional personas created by the design team that represents people who might use the product. It helps designers make the product more user-centric by determining the users’ wants and needs. For more insight, it is advisable to directly interview the users to understand the pain points in a product from their perspective.

3. Usability Heuristics

Heuristics are a quick and easy way to find out what parts of the interface are facing problems and how to fix them. So it’s necessary to select the correct heuristics before a UX evaluation to pinpoint the exact cause of interference.

4. Product Performance Data

The performance data also gives valuable insight into how the product is faring in the market and its reported shortcomings and helps predict its future potential.

Steps for Conducting a Successful UX Audit

Steps For Conducting A Successful UX Audit

1. Keep records

Take notes or screenshots whenever you flag an issue in the UX. Keeping records ensures you remember and describe the problems in detail in the report to the clients and stakeholders.

2. Organize data

Much data is collected during an audit, like metrics, notes, images, etc. Organize all the analytics data in a spreadsheet and save all the screenshots in cloud storage to analyze the metrics better.

3. Provide Recommendations

Give actionable recommendations to the stakeholders in the report so they can fix the identified problems. These actions must be based on real insight, not guesses or assumptions.

4. Be Specific

Accuracy is vital, whether selecting heuristics for your interface or identifying UX issues. Describe the problem, location, and recommendations as correctly as possible in the audit report.

5. Sort The Findings

Classify various UX issues into low, medium, and high categories to mark their importance to the stakeholders. This way, one can identify areas of concern and deal with them efficiently.

Does reviewing solve everything?

Auditing solves a majority of UX issues but not all of them. To ensure that the products align with UX and business goals, it is crucial to conduct regular design audits from time to time. A clear UX strategy with pre-determined objectives, benchmarks & KPIs to measure against is a must if you’re auditing for the first time.

Does reviewing solve everything?

If you wish to learn about the UX review process, tools, and outcomes, check out the UX Audit course on ProApp. Happy Learning!

Author

Founder at ProApp. Aiming to lead an army of creators.

Creating impact through design!

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