Category: Branding
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The Secret Recipe Behind Good Branding for Businesses
How come you only remember some brands very specifically? If you see a big, yellow ‘M,’ you immediately think of McDonald’s, or if you see a colored ‘G,’ you might think of Google. How have these brands made their brand recall so high? We will be drilling down on making branding for businesses stand out…
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7 Outstanding Tips to Create your First Design Portfolio.
Most designers often face presentational issues at the beginning of their careers. This is because most designers either refrain or forget to demonstrate their skills through a design portfolio. Now, you may ask: What is a portfolio anyway? A Portfolio acts as a single source of truth for all creatives. It gives a splendid opportunity…
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Top 5 Ways To Improve Customer Experience
Imagine going to a newly-opened restaurant in your area for lunch. How do you decide whether you like the service at the new place? Apart from the food quality, your overall experience as a customer with the eatery, i.e., its ambiance, your interactions with the waiting staff, and food serving time, also play a significant…
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5 Psychology Principles Every Designer Should Know
Why do some designs catch people’s attention and convey information at the same time, while others are not that efficient? Many people believe that design only encompasses what we see and other elements related to the visual. In reality, there’s much more at stake – psychology plays a key role in design. Unlike art, design…
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Business of Design: How To Balance Profit and Creativity?
Designers are often told to be more business-minded if they want to be successful. But what does that mean, exactly? And how can you balance profit and creativity without sacrificing one for the other? Let’s explore the business of design and how to strike the perfect balance between profit and creativity. From understanding your target…